Here at the Branding Africa Trust, we are driven by a single goal which is to do our part in ensuring that African businesses and their respective brands find their way onto the global stage and immerse themselves within global commerce. We strive to build productive relationships across the world and to make a positive impact with all of our pursuits within Africa. Our belief is that economies around the world are hinged on the strength of the brands that operate within them whether it be Toyota or Samsung in Japan, Mercedes, VW or BMW in Germany or Apple, Coca Cola or Microsoft in USA its evident that big brands (though not exclusively) contribute towards building big economies.
In line with this, we seek to be instrumental in the facilitation of the establishment of businesses that will hopefully scale into strong powerful international brands. Our intervention is at two stages:
1 Helping great ideas "launch".
2. Helping small promising businesses "scale".
(all the while paying very strong attention to brand building and brand management)
Taking your idea from the lab to the market place
Growing your business
"An economy is just but one big brand made up of several smaller brands. We must Brand Africa."
"One brand at a time."